So I picked this thing up yesterday (Valentines 2015).
The figure set me back £8.99 GBP from Smyth's Toys Superstores, and he was an early Easter present from my dad.
Taking a look at the box, it is mainly white, with images depicting Hiro riding Baymax, the logo for the film and what looks to be the "collectable code" for this model of figure. The box is multi-bilingual, I'm assuming this is because this is the European release. The box also depicts an image of Hiro from the film, which appears to have been flipped (the fringe is pointing in the wrong direction).
These figures come with one accessory (apart from armoured Baymax, as far as I am aware). Hiro here comes with Baymax's charging station, with what looks to be a dormant Baymax within.